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Circular Economy and Regenerative Tourism as Themes of the February Future-Driven Training Co-Creation Workshop

The co-creation workshops of the Future Training program continued on 26 February 2026. Once again, a group of SMEs interested in future development gathered to develop their future proof competencies, share experiences, and learn from each other about regenerative business and the circular economy. This time, the workshop for SMEs was organized in an exceptionally immersive environment at the Tytyri Experience Mine. The setting offered a uniquely inspiring atmosphere for future-oriented work.

The morning began with a moment of tuning into silence and creativity, guided by Mari Vainio (Luovuuden levossa). We were then introduced to the themes of regenerative tourism, responsibility, and the circular economy by Anu Nylund (Mood of Finland). Her presentation provided background for the day’s work and deepened understanding of how all companies can contribute to a broader shift toward regenerative business and tourism.

The workshop content was built around the idea that while traditional sustainability aims to minimize harm (net zero), regenerative business aims to maximize positive impact. Regenerative practices and the circular economy do not merely seek to preserve the current state but strengthen and revitalize the ecological and social systems on which businesses depend. SMEs explored these themes through discussion, including with the help of the Japanese Ikigai model. Using the model as a basis, companies applied their own question sets, reflecting on, for example, goals for renewing their industry, their unique strengths, the future needs of their customers, and how the business logic of regenerative practices can be built sustainably. The discussions were lively and productive.

As usual, participants were asked for feedback on the workshop, and the overall reception was extremely positive. The topic was considered particularly meaningful, making it easy to tune into future thinking. The workshop was also seen as valuable for developing participants’ own competencies and business activities.
The open comments in the feedback also reflected participants’ experiences. In the word cloud, the main themes that stood out from the day included regenerative thinking, pausing, courage, hospitality, and “root and reconnection.” Participants emphasized that the presentations, discussions, and exercises provided both new perspectives and concrete ideas for developing their own business.